AR Product Design

2022

XRt

About

An virtual AR gallery to empower the local artists in Pittsburgh, along with an engaging viewer experience

For more information, please check our website, and slide deck.

Role

Overview

- Location

We aim to establish the gallery in the Pop District, specifically centered at the Andy Warhol Museum, aligning with the client's proposal. This location, known for its artistic significance, serves as a natural hub for art

However, the Andy Warhol Museum imposes charges on the audience, creating a financial barrier for both attendees and artists. This poses a challenge, particularly for marginalized artists who may face difficulty accessing the public

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- Stakeholders

In the USA, over 5 million artists face a scarcity of exhibition spaces, limiting their opportunities. Despite a large audience, the available venues are restricted.

In response, we aspire to develop a user-friendly tool that transcends realities, making art more accessible to the public. This initiative seeks to overcome barriers and provide a platform for artists to showcase their work without financial constraints

How might we help artists (especially marginalized) and audience easily access to each other?

Research

- Research Goals

(a )Understand the format and platform of existing virtual galleries

(b) Explore the strengths/limitations of current virtual galleries

(c) Identify the general expectations and needs of the marginalized artists

(d) Analyze how the artists envision a virtual gallery

- Competitor Analysis

Among all the competitors we found, most are based on AR/ VR/ webGL. The AR ones are the most achievable and immersive.

User Research

We managed to recruit three local marginalized artists to participate in the research activity.

After guiding them to explore the physical space of the Pop District, we prompted them to consider how XR technology could support communal enjoyment of art including theirs

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Artist R

"Moving from another city to Pittsburgh, I found myself alienated and can't find an artist community."

Artist R

"Moving from another city to Pittsburgh, I found myself alienated and can't find an artist community."

Artist R

"Moving from another city to Pittsburgh, I found myself alienated and can't find an artist community."

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Artist J

"I'm envisioning a virtual gallery that is accessible to a large group of audience and we can reach out to each other easily."

Artist J

"I'm envisioning a virtual gallery that is accessible to a large group of audience and we can reach out to each other easily."

Artist J

"I'm envisioning a virtual gallery that is accessible to a large group of audience and we can reach out to each other easily."

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Artist I

"I hope this platform can power many artwork formats and allows a free space for us to explore and create."

Artist J

"I'm envisioning a virtual gallery that is accessible to a large group of audience and we can reach out to each other easily."

Artist J

"I'm envisioning a virtual gallery that is accessible to a large group of audience and we can reach out to each other easily."

- Findings

(a) Artists are looking for platforms to let them access the audience easier, and connect with the local community

(b) It's challenging to build fun interactions with the audience, and strengthen the connection between artworks

(c) AR is the most accessible and immersive technology for building arts among all the others

Ideate

- Storyboard

Based on the different needs from artists and audience, we decided to create 2 ends separately to ensure the smooth experience

Artist

Audience

Explore

- Prototype

For our lo-fi prototype, we mainly focused on the layout and flow of artist-end, and we conducted 3 usability tests with our three artists through lo-fi to mid-fi

- Usability Test Insights

(a) Allow more detailed artwork info

Artists care if the audience can reach out to them properly and efficiently by checking their personal website, etc

(a) Allow more detailed artwork info

Artists care if the audience can reach out to them properly and efficiently by checking their personal website, etc

(a) Allow more detailed artwork info

Artists care if the audience can reach out to them properly and efficiently by checking their personal website, etc

(b) Increase the efficiency of the editing panel

Also, through usability testing, we noticed it was not fat-finger friendly

(b) Increase the efficiency of the editing panel

Also, through usability testing, we noticed it was not fat-finger friendly

(b) Increase the efficiency of the editing panel

Also, through usability testing, we noticed it was not fat-finger friendly

(c) Strengthen the function of the community

Open comment function, for example, to make both artists and audience feel connected

(c) Strengthen the function of the community

Open comment function, for example, to make both artists and audience feel connected

(c) Strengthen the function of the community

Open comment function, for example, to make both artists and audience feel connected

(d) Have a map to help artists better locate the artworks and audience find them

Design System

- Color

- Illustration

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- Font

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- Icon

Final Design

01 Onboarding

XRt is an invitation-only platform. By onboarding, we'd like to strengthen the sense of community and membership, and also allow artists to identify their art genre

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Launch Screen

Sign Up

Art Genre

02 Management

Artists are able to manage, edit art pieces, and interact with the audience at any time. Archived artworks won't appear at the gallery, but have the chance to re-exhibit

By setting up the link to works and age restriction, artists can access the audience more efficiently and adequately. The information regarding availability for sale will also be displayed

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Home

Comment

About

03 Placement & Edit

When placing, artists are able to show or hide the map, and view other artworks. They can create combinations of artworks as creatively as they want

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Warning

Place

Map

After placing, artists could adjust the height, rotation, and add interaction effects to their artworks, to maximize the entertainment value for the viewers

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Edit Height

Edit Rotation

Edit Interaction

Success

04 View End

In the space, views will explore, shoot photos, and view details of artworks. They can interact with the works, leave comments, and even buy the art piece with the access provided.

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Camera

Info

Details

Back to work